Richard Spencer on Business Australia’s approach to customer experience

<p><a href= "https://www.linkedin.com/in/spence7zero/?originalSubdomain=au"><span style="font-weight: 400;"> Richard Spencer</span></a><span style="font-weight: 400;">, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods. </span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.businessaustralia.com/"><span style= "font-weight: 400;">Business Australia</span></a></li> <li style="font-weight: 400;"><a href= "https://www.businessaustralia.com/resources/podcast"><span style= "font-weight: 400;">The Company You Keep</span></a></li> <li style="font-weight: 400;"><a href= "https://www.businessaustralia.com/how-we-help/our-services/coronavirus-business-resources"> <span style="font-weight: 400;">Business Australia's Coronavirus Resources</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/fiona-le-brocq-on-brand-relevance/"> <span style="font-weight: 400;">Fiona Le Brocq on brand relevance</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/david-breust-on-marketing-membership-organisations/"> <span style="font-weight: 400;">David Breust on marketing membership organisations</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/ric-navarro-on-customer-centric-marketing-strategy/"> <span style="font-weight: 400;">Ric Navarro on customer-centric marketing strategy</span></a></li> </ul>