Rich Lenkov: Non-Traditional Marketing to Gain Career Confidence

<p><strong>In this episode, Steve Fretzin and Rich Lenkov discuss:</strong></p><ul><li>Non-traditional marketing and branding to grow your book of business. </li><li>Servicing your existing clients first, no matter what marketing you choose to do.</li><li>Your must dos for succeeding in growing your practice. </li><li>Utilizing other attorneys and skill sets in your firm to better serve your clients. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Understand and serve your existing clients by understanding their business and their principles. </li><li>Be more than just a provider of a legal service - be a business partner first.</li><li>As a good marketer, you will fail more than you succeed - if you’re not failing, you’re not trying.</li><li>If you want to grow your business, and grow it well, you have to take the time to do it right. </li></ul><p> </p><p><i><strong>"If you don’t service your existing clients first and take care of them, then all the marketing in the world won’t help." </strong></i><strong>—  Rich Lenkov</strong></p><p> </p><p><strong>Connect with Rich Lenkov:  </strong></p><p>Twitter: <a href="https://twitter.com/rlenkov?lang=en">@rlenkov</a></p><p>Website: <a href="https://www.bdlfirm.com/">BDLFirm.com</a> & <a href="https://www.chilaproductions.com/">ChilaProductions.com</a></p><p>Show: <a href="https://wgnradio.com/wgn-plus/legal-face-off/">Legal Face-off Podcast</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/rich-lenkov-6aa1a02/">Rich Lenkov</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-Doubling-Collection-Published/d