Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman Baxter

<p><strong>Robbie Kellman Baxter</strong> is an Advisor to the world's leading subscription-based companies, a Keynote Speaker and Author of The Membership Economy and The Forever Transaction. She is also the Host of Subscription Stories Podcast.</p> <p>In this episode, Robbie discusses the significance of upholding ethical standards when implementing a subscription business model, as it greatly affects the company's long-term viability.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn about the unethical practices in subscription pricing and their long-term implications for your business</li> <li>Find out effective price segmentation strategies that can be applied to your subscription-based business model</li> <li>Know why these companies are the best models when it comes to subscription pricing</li> </ul> <p> </p> <p><strong>“Have a rationale for your pricing structure that you would be comfortable showing to a loved one who is a customer.”</strong></p> <p><em>- Robbie Kellman Baxter</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:49 - What drove her entry into Pricing</p> <p>04:28 - Why some companies make it hard for subscribers to cancel and what is it's negative implication in the long run</p> <p>08:12 - Bad karma as a consequence of hiding a cancellation button </p> <p>09:20 - Discussion around an advancing legislation on making it easier to cancel subscriptions anytime</p> <p>11:11 - Understanding price segmentation in a subscription pricing</p> <p>17:20 - How she negotiates when buying a car, for instance, knowing someone else paid a different price for that</p> <p>19:20 - Price segmentation discussion around Everyday-Low Price[EDLP] versus High-low Price</p> <p>21:09 - Discussing pricing segmentation used by Netflix and news organizations</p> <p>23:25 - Another price segmentation point of discussion [based on where you live and how busy these areas are]</p> <p>26:06 - Case in point at Macy’s on price differential as the topic of discussion</p