Revenue Accelerator with John Molyneux

<p><strong>How to Master Your Sales with Cold Calling</strong></p><p><strong>Cold Calling</strong></p><p>·&nbsp; &nbsp; &nbsp; &nbsp; John Molyneux is the bestselling author of Sales Samurai Master. He believes and promotes cold calling as a way to drive sales. People don’t like the idea of selling and much less cold calling, which is why it doesn’t work for them. Cold calling is a numbers game and still an efficient way of finding new clients and leads.</p><p>·&nbsp; &nbsp; &nbsp; &nbsp; The fear of rejection. Many people including you are afraid of the rejection you’re likely to receive, but once you get used to it and focus, it will become easy. The secret is to speak to as many people as you can to make money.</p><p><strong>Change Your Mindset</strong></p><p>·&nbsp; &nbsp; &nbsp; &nbsp; Society instills in us that we don’t want to be rejected. Rejection from a cold-calling prospect is not personal, it’s about the product and it not being the right fit for the prospect. New salespeople don’t want to be told NO and have the goal of selling to everybody, which makes the idea of cold calling challenging.</p><p>·&nbsp; &nbsp; &nbsp; &nbsp; Relax and be yourself. Be honest with your prospects by being brief, going straight to the point, and taking as little time as you can. Is cold calling marketing?</p><p><strong>Who Benefits from Leveraging Cold Calling?</strong></p><p>·&nbsp; &nbsp; &nbsp; &nbsp; Majority of businesses. John suggests business owners be ready to cold call and lead by example so your salespeople can learn from you.</p><p>·&nbsp; &nbsp; &nbsp; &nbsp; People fail due to the fear of not doing it. You have to get used to cold calling consistently to get used to the rejection. Cold calling has been given a bad name when it’s being done every day without people even realizing it.&nbsp;</p><p><strong>What Sales Experts Do That Others Don’t</strong></p><p>·&nbsp; &nbsp; &nbsp; &nbsp; Seasoned sales professionals have accepted sales as part of their makeup. John advises new salespeople to be authentic; sel