Revenue Accelerator with Jennifer Levy Frye

<p>In this episode, our guest is Jennifer Frye. Jennifer has been in business development for her entire career, working with local and national clients of all sizes. After spending decades in business development, she knew there was a better way to approach sales than the traditional bro marketing tactics. Appreciated Asset Sales Accelerator Program offers businesses a unique consultative approach to contract them to set new business appointments with their prospect’s wish list. </p><p><strong>Aligned Approach for Cold Calling</strong></p><p>[01:47]</p><p>Jennifer says you have to come first from a heart of service. Provide a solution you believe in and know you can help your customer. You have to get specific as well. Many people are nervous about narrowing down their target market and their ideal prospects, but you’ll find that the more specific you get, the narrower you get, the better results.</p><p><strong>Wrong Expectations about the Sales Efforts in a Business</strong></p><p>[03:12]</p><p>Jennifer works with people who have had bad experiences within their own sales departments or external call center-type services. She doesn’t spend much time talking about what’s gone wrong in the past because she can’t compare what her client does with what she does. Jennifer created an entire paradigm shift within sales because it is within her heart of service and her focus on the solution that her clients can provide.</p><p><strong>The Paradigm Shift</strong></p><p>[05:05]</p><p>In the paradigm shift, you must come from the angle of wanting to educate people. Offer a solution that you know that they need to know about. Doing that makes the entire energy shift around what you are messaging. At the end of the day, you don’t have to volley with someone. You don’t have to argue with someone. If you are arguing with someone, it’s probably not the right energy fit for you for long-term relationships. </p><p><strong>Healing the Wound</strong></p><p>[07:50]</p><p>You have to get specific and direct on what your value proposi