Revenue Accelerator with Jennifer Best

<p>In this episode of the Revenue Accelerator Podcast, we have invited Jennifer Best. She is a senior marketing leader with proven success in developing and executing interactive marketing strategies for a startup, mid, and global organizations. She has leveraged her advanced knowledge and application of user experience, web design, and Search Engine Marketing throughout her career to build effective marketing strategies that drive lead generation and conversion. Jennifer is also an analytical leader who can identify opportunities to streamline operations, automate processes, and create cohesion across teams, brands, and at all levels of the organization. Today, Jennifer talks with us about the challenges of virtual events and building relationships during the COVID-19 pandemic.</p><br><p><strong>Digital Marketing in the COVID-19 Pandemic&nbsp;</strong></p><p>[3:02]</p><p>Digital marketing as a whole is always going to be the powerhouse. What's happening with the pandemic and the work-from-home setting has thrown many marketers into a loop. They lost the ability to go on-site and do sales calls. They lost the ability to do direct mail campaigns, and everybody is now inundated with email. Everybody is pushing email because it can be accessed anywhere and is relatively inexpensive in marketing to people. It really should be more reactive and have more to do with people expressing an interest and then hitting them with communication that is relevant to what they're asking about.</p><br><p><strong>The Secret to Longevity&nbsp;</strong></p><p>[4:19]</p><p>All American Entertainment is trying to focus on building relationships. With successful companies, they know that relationships are the secrets to longevity. The best price is not always going to get you loyalty. It's always going to be the relationships you build, the service you provide, and the trust and brand that will extend your relationship. That longevity of having a consistent recurring customer costs less to keep a happy recurring customer.&nbsp;</p><br><p