Revenue Accelerator with Dominic Cummins

<p>In this episode of the <em>Revenue Accelerator Podcast, </em>we have invited Dominic Cummins, Co-Founder of <em>APEX Agency Growth</em>. Dominic now focus on coaching particularly marketing agency owners, run mastermind and live events to help them transform their business or build them the business of their dreams. Today, Dominic shares his insights about the “real business stuff” and how it correlates to your success and failures.</p><p><strong>What is the “Real Business Stuff”?</strong></p><p>[01:35]</p><p>The real business stuff can be sales, generating leads, converting leads, finding profit, financial problems to even mindset changes – because everything comes out from the mind.</p><p><strong>Mindset Issue</strong></p><p>[03:12]</p><p>Most entrepreneurs encountered the word “The Shiny Object Syndrome” but it is a misnomer. Dominic suggested to replace it with “Profit Killing Distraction.” By nature, it is extremely challenging to stay focus and it is something everyone take it lightly. You need to realize that your greatest strength can be your greatest weakness and by reframing your mind from the “The Shiny Object Syndrome” to&nbsp; “Profit Killing Distraction,” it changes your entire thought process.</p><p>[05:35]</p><p>Stress is normal for business and ironically, healthy amount of stress keep you focus. But when you allow yourself to not focus adds up over time. Understand that focus is not constant without care.</p><p><strong>Getting Back into Focus</strong></p><p>[07:38]</p><p>Your career correlates to your behavior or state of mind. If you cannot explain your normal daily routine, then something is wrong. Getting yourself distracted on things unrelated to the growth of your business, like doing the laundry or other menial tasks, are best delegated. This is a tactical approach. What would your day looked like when you have those unrelated things get out of the way and focus more on the things that matters to you?</p><p><strong>Dipping your hand to many things at once</strong></p><p>[10:58]</p><p>It