Resonance Revisited with Jay Clouse

<p>What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse. </p><p>From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. It’s a raw, messy, and unfiltered conversation that gives listeners a behind the scenes look at being an investigator in our own daily work. </p><p>SHARE THE SHOW:</p><p>Help others find Unthinkable in their favorite podcast player by sharing this link: <a href="https://pod.link/jay">https://pod.link/jay</a></p><p>SUBSCRIBE TO THE NEWSLETTER:</p><p><a href="https://jayacunzo.com/newsletter">https://jayacunzo.com/newsletter</a></p><p>Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.</p><p>VOICES IN THIS EPISODE:</p><p>Jay Clouse is an entrepreneur and the creator and host of Creative Elements. He has created courses for creators including Podcast Like The Pros and Freelancing School Course Bundle. He also writes a newsletter, Creative Companion. Learn more: jayclouse.com</p><p>SPONSOR: THE JUICE</p><p>Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.</p><p>Learn more at<a href="https://thejuicehq.com"> https://thejuicehq.com</a></p><p>CONNECT WITH US ELSEWHERE:</p><p>- Twitter: <a href="https://twitter.com/jayacunzo">https://twitter.com/jayacunzo</a> and