[Replay] Why People Don't Connect With Your Marketing & How To Fix It

<p><span style="font-weight: 400;">My guest today is Dave Gerhardt, Director of Marketing at </span><a href="https://www.drift.com/"><span style="font-weight: 400;">Drift</span></a><span style="font-weight: 400;">, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he&rsquo;s also the cohost of the podcast </span><a href="https://seekingwisdom.io/"><span style="font-weight: 400;">Seeking Wisdom</span></a><span style="font-weight: 400;"> with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today&rsquo;s episode you&rsquo;re going to learn how to actually connect with people in your marketing and drive sales for your company.</span></p> <p><strong>Topics Discussed in this Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Growing immunity to bad marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of side projects </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Conversation marketing and Drift</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Offline vs. online sales</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Sales barriers and how to avoid them</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Empathy and connecting with customers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Company alignment and building a brand</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Dave&rsquo;s recommended resources</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li><em><a href="https://www.drift.com/"><span style="font-weight: 400;">Drift</span></a></em></li> <li><a href="https://seekingwisdom.io/"><span style="font-weight: 400;">Seeking Wisdom</span></a></li> <li><a href="http://amzn.to/2xFN3QU"><em><span style="font-weight: 400;">The B