[Replay] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

<p>Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea &mdash; but you can save yourself 12 months of time by talking to your customers first.</p> <p>In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.</p> <p><strong>We discussed:</strong></p> <ul> <li>Why you shouldn&rsquo;t sell to customers you don't understand</li> <li>The brilliant payoff of going out into the real world to talk to people</li> <li>How to ask intriguing questions that get your customers to open up</li> <li>Why your personal network is far more valuable than you realize</li> <li>The surprising reason your breakthrough idea isn&rsquo;t about profitability</li> <li>Exactly what type of customers you should go after to build quickly</li> <li>How to identify your core skills and monetize your top strengths</li> <li>Why beginning conversations with your pitch is a major mistake</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://amzn.to/2CRcDYK">The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It</a></li> <li><a href="http://momtestbook.com/">The Mom Test Book</a></li> <li><a href="http://robfitz.com/">RobFitz.com</a></li> <li><a href="https://www.everyonehatesmarketers.com/how-to-user-research/">How to Do User Research (Even if You&rsquo;re on a Budget)</a></li> <li><a href="https://www.everyonehatesmarketers.com/how-to-build-trust-with-customers/">4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)</a></li> </ul>