Relentlessly Local | Oleg Bortman and Tucker Blalock | EP07

<p>In 2012, newly licensed Oleg Bortman and Tucker Blalock met at a showing in Arcadia. Shortly thereafter, they forged a partnership with a handshake and dove into learning the real estate business and staking their claim on The Biltmore. After a few brand iterations and a lot of growth, they founded The Brokery, a hyper-local boutique brokerage centered on the neighborhood where it all began. &nbsp;</p> <p>During our conversation, Oleg and Tucker got real on several topics, including:&nbsp;</p> <ul> <li>Their upbringings (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=155s">2:35</a>)&nbsp;</li> <li>The genesis of their partnership (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=844s">14:04</a>)&nbsp;</li> <li>Branching into Arcadia (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=1629s">27:09</a>)&nbsp;</li> <li>Marketing vs Sales (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=1719s">28:39</a>)&nbsp;</li> <li>Their approach to listing appointments (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=2449s">40:49</a>)&nbsp;</li> <li>Company culture and agent opportunities (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=2633s">43:53</a>)&nbsp;</li> <li>Incorporating video into their marketing plan (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=3137s">52:17</a>)&nbsp;</li> <li>Why Real Talk? (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=3391s">56:31</a>)&nbsp;</li> <li>Public perception of The Brokery (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=3669s">1:01:09</a>)&nbsp;</li> <li>The value of their business model (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=3825s">1:03:45</a>)&nbsp;</li> <li>Side hustles (<a href="https://www.youtube.com/watch?v=21ytEPJ-rgk&amp;t=4135s">1:08:55</a>) &nbsp;&nbsp;</li> </ul> <p>Links and Resources:&nbsp;</p> <ul> <li>The Brokery website <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fthebrokery.com%2F&amp;redir_token=QUFFLUhqbTl2eUhocDNB