Reinventing Business w/ Ryan Choura

<p>The events industry was hit hard due to the pandemic and many businesses called it quits, but the founder of Choura Events, Ryan Choura, refused to give up. We sit down with him to talk about how he transformed his events company from concerts and awards shows to helping hospitals with medical tents and testing stations.</p><p>~ ~ ~</p><p>Ryan Choura is the Founder and CEO of <a href="http://choura.co" target="_blank">Choura</a>, a full-service experience and event production company guided by the mission to build experiences with purpose. This year, COVID-19 challenged Ryan to put this mission into practice like never before.</p><p>After 20 years of building and producing some of the country's most iconic events such as Coachella, BNP Paribas Open, San Diego Comic-Con, and the US Open Championship, Ryan led a series of pragmatic pivots to keep his team together and his doors open.</p><p>While other event companies went virtual or closed their doors, Ryan fought for a way to bring America back to work by building the largest COVID-19 testing facilities in the nation via his newly founded company, <a href="http://wearelifelinehealth.com" target="_blank">Lifeline Health Services</a>. </p><p>The large-scale COVID-19 testing site is now open in the Inland Empire, provides same-day results, and has the capacity to test over 40,000 people a month. </p><p>Additionally, to help Orange County and Hollywood restaurants keep their patrons safe and their doors open, Choura worked with the city and local businesses to deliver the most extensive build-outs in Southern California — including over 3,600 square feet of level raised decks and curated outdoor dining space for Laguna Beach’s Forest Ave and Craig’s in Hollywood. </p><p>These strategic initiatives follow Ryan and team’s delivery of multiple builds for local hospitals — work which garnered Ryan attention from <a href="https://twitter.com/mcuban/status/1239351258273779712?lang=en" target="_blank">Marc Cuban</a>, <a href="https://www.rollingstone.com/music/music-featu