Reducing the Agency Owner's Workload By Building the Right Team

<p>Are you looking to grow your agency while maintaining a work-life balance? Not sure who and when to hire to achieve your agency goals and not work yourself to death? You can find the balance and reach your goals when you hire the right team. That's what today's guest learned when she figured out how to offload the things she doesn't love and focus on what she does love about being an agency owner. As a former TV reporter turned PR agency owner, she shares her journey of growing her agency and her strategies for increasing profit while decreasing workload.</p> <p>Although she used to default to controlling sales and all communication with clients, she eventually became addicted to building a team. Now as CEO, her day-to-day activities focus more on creating content that will bring organic leads to the agency. She shares her strategies for finding the right people to achieve her agency goals and wants to help agency owners understand the importance of overcoming the hurdle of marketing yourself as an agency owner in order to build your brand.</p> <p><strong>Christina Nicholson</strong> is a former TV reporter and anchor who got into PR and is now the owner and CEO of <a href="https://www.mediamavenandmore.com/" target="_blank" rel= "noopener">Media Maven</a>. Christina's first job after leaving TV was working at an agency for 6 months. Her agency experience wasn't the best so she decided to leave and started to work as a “professional freelancer”. From there, she slowly started building a team and, before she knew it, she now had an agency. Her agency gives people exposure in the media without spending on ads. Christina also has an online course that helps people DIY if they don’t have a budget for an agency.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Reducing the owner's workload and building a team.</li> <li>Building your personal brand to secure organic leads for your agency.</li> <li>Getting out of sales by establishing your role upfront.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://p