Redesigning E-commerce packaging for circular economy part 1 | Ep. #69

<p>Close your eyes and Imagine a world where you order products online and they are delivered to you safely without card-board or plastic packaging. Does this vision seem too good to be true? Well you’ll be happy to know that there are a handful of start-ups across the the globe who are working their way through current supply chains to make this vision a reality.</p> <p>Hello &amp; welcome to CBP a series where we look into circular economy from the Indian context. I’m your host and dost Sreepriya Sridharan, and today we have with us <a href="https://www.linkedin.com/in/dhwanim/" target="_blank">Dhwani Mehta</a> co-founder of <a href="https://www.thinkecovia.com/" target="_blank">Ecovia</a> who are a packaging as a service company that helps e-commerce &amp; hyperlocal players switch to returnable reusable packaging.</p> <p>This interview is a 2 part series. Please join me in part 1 of conversation with <a href="https://www.linkedin.com/in/dhwanim/" target="_blank">Dhwani</a>.</p> <p>Show Notes:</p> <p>In this episode we cover the following points;</p> <ol> <li>How online shopping mania during 2020 lockdowns opened their eyes to the countless cardboard box wastes accumulating at home.</li> <li>Why consumer behavior needs a conscious change?</li> <li>How can brands make the journey of sustainability easy for their customers; can sustainability be made as a convenient step, instead of adding another task for them to handle?</li> <li><a href="https://www.thinkecovia.com/" target="_blank">Ecovia</a> opts for carrots &amp; carrots —&gt; no penalty for customers for inaction, instead only rewards for being responsible;</li> <li>Second wave of COVID made them think of a brilliant idea to utilize the newspaper boy networks to pick-up their pilot run packages;</li> <li>A customer who gets their shipments in <a href="https://www.thinkecovia.com/" target="_blank">Ecovia</a> packaging has a simple task- ensure that you make time to return the packaging;</li> <li>Recycled polyester-PET bottles- are used to make t