Rapid Response: In hard times, the show must go on, w/BroadwayHD’s Bonnie Comley
Rapid Response: In hard times, the show must go on, w/BroadwayHD’s Bonnie Comley

Rapid Response: In hard times, the show must go on, w/BroadwayHD’s Bonnie Comley

Hadeel

32 min
Business & Finance
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Description

<p>18 months ago, the lights went out on Broadway. What can you learn as this $16bn industry begins to re-light the lights? Tony-winning producer Bonnie Comley, the CEO of BroadwayHD and board president of the Drama League, shows us how Broadway's 41 theaters are coming back to life — and how the 18-month pandemic closure created some breathing room for her industry to reimagine itself. At the core: broaden&nbsp;the customer base, embrace digital, and expand the touchpoints for each show as a brand. </p><p>Read a transcript of this interview at:&nbsp;<a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">mastersofscale.com</a></p><p>Subscribe to the Masters of Scale weekly newsletter at&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

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