Rapid Agency Growth that Led to a Lucrative Acquisition Offer

<p dir="auto" data-pm-slice="1 1 []">How do you get noticed by big brands? And eventually, get noticed by big agencies for an acquisition offer? It's all about making decisions that put the client first. That is what this guest shares in his story about starting out in the early days of social media, finding a hole in the industry,  and how his agency's rapid growth led to an unexpected acquisition offer.</p> <p><strong>Daniel James</strong> is the founder and CEO of <a href= "https://www.mint-performancemarketing.com/" target="_blank" rel= "noopener">Mint Performance Marketing</a>, a growth agency working with brands that take a strong stance. His team helps brands build their business profitably with integrated omnichannel growth marketing execution. He’s led marketing strategies for AOL, Toyota, Disney, and more. His agency saw rapid growth, getting to seven figures within a year, and caught the eye of the global agency group Social Chain, which acquired it in 2019. He'll now discuss how the acquisition conversation started, how he estimated a fair value for his agency, and much more.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Running a full-service agency to have a bigger impact on brands.</li> <li>How to use influencer marketing for your agency.</li> <li>The importance of customer experience to create loyalty.</li> <li>How the acquisition conversation started and how he justified his valuation number.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a href= "https://player.