Ramli John: Product-led onboarding

<p>Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast.</p><p>It turned out to be a great chat! Ramli talked about</p><p>- an interesting approach that got them the first audience for their company<br>- why sales-led firms should now make the move to become a product-led organization<br>- and what makes a great onboarding experience for new users</p><p>Read the transcript here:<br>- <a href="https://gettheaudience.com/e18-ramli-john-product-led-onboarding/?utm_campaign=podcast-shownotes&amp;utm_source=The%20Audience%20Explorer&amp;utm_medium=podcast&amp;utm_content=e18">https://gettheaudience.com/e18-ramli-john-product-led-onboarding/</a></p><p>Find Ramli on Twitter <a href="https://twitter.com/RamliJohn">@RamliJohn</a> and on the web at <a href="https://productled.com/book/onboarding/">ProductLed</a></p>