Quick hit: How to take a small business international

<p><strong>Each week BusinessDesk and the NZ Herald’s Cooking the Books podcast tackles a different money problem. Today, it’s all about expanding your customer base by going international. Hosted by Frances Cook.</strong></p> <p>When you’re on the hunt for customers, you usually would like as many as possible.</p> <p>One way to increase those numbers is to increase the size of your hunting ground, by taking your business international.</p> <p>Of course, that is better suited to some businesses than others, and you might need to change tactics in order for it to work.</p> <p>For the latest podcast, I talked to David Downs, CEO of the New Zealand Story.</p> <p>If you have a question about this podcast, or a question you'd like answered in the next one, come and talk to me about it.</p> <p>I'm on <a href="https://www.facebook.com/FrancesCookNZ/">Facebook here</a>, <a href="https://www.instagram.com/francescooknz/">Instagram her</a>e, and <a href="https://twitter.com/FrancesCook">Twitter here</a>.</p> <p>This podcast contains general information only, not professional advice. BNZ and NZME are not liable for any losses resulting from this podcast. T&amp;Cs apply to BNZ products and services.    </p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>