Psychology Shows Why Social Media Often Fails

<p class="western"><span style= "font-family: Calibri, serif; font-size: 12pt;">Jonah Berger, Marketing Professor at The Wharton School, joins the Social Pros Podcast to talk about how you can become a catalyst for change and leverage the power of understanding behavioral science to change anyone’s mind.</span></p> <p class="western"><span style="font-size: 12pt;"><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener"><strong>My Emma</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><strong>Full Episode Details</strong></span></p> <p class="western"><span style="font-size: 12pt;"><span style= "font-family: Calibri, serif;">Whether you want to convince customers to buy from you, transform an organization, or get more engagement on social,</span> <span style= "font-family: Calibri, serif;"><strong>everyone has something they want to</strong></span> <span style= "font-family: Calibri, serif;"><em><strong>change</strong></em></span><span style="font-family: Calibri, serif;">. But… creating change isn’t always easy.</span></span></p> <p class="western"><span style="font-size: 12pt;"><span style= "font-family: Calibri, serif;"><strong>Pushing for change usually evokes a push back</strong></span><span style= "font-family: Calibri, serif;">. When you tell someone to do something, they usually do the exact opposite. Think of what happens when you ask your kids to do the dishes, clean their bedrooms, or put their phone away at the dinner table. Chances are, they’ll ignore you completely, or at the very least, put up a fight about it.</span></span></p> <p class="western"><s