Promotional Marketing In The Post-COVID World With Paul And Stephanie Zafarana

  It is going to be a very different stage for marketing as we come out of the ashes of the COVID-19 pandemic and into a brave new world. To talk about what this pivot means for the promotional marketing space, https://www.linkedin.com/in/paulzafarana/ (Paul) and https://www.linkedin.com/in/stephaniezafarana/ (Stephanie Zafarana) of https://www.picamarketinggroup.com/ (Pica Marketing Group) join Bob Roark on the show. With decades of experience in coming up with innovative marketing solutions for businesses, Paul and Stephanie are experts in promotional marketing and spreading the marketing message using promotional tools and products. Listen as they talk about the future of promotional marketing in the post-COVID world and share some very amusing and incredible stories of marketing strategies that you never thought anyone could have pulled off. --- Listen to the podcast here:[smart_track_player url="" title="Promotional Marketing In The Post-COVID World With Paul And Stephanie Zafarana" ] Promotional Marketing In The Post-COVID World With Paul And Stephanie ZafaranaWe have a special episode. I have my good friend Stephanie Zafarana and her husband Paul on. They're from https://www.picamarketinggroup.com/ (Pica Marketing Group). We're going to talk about marketing post-COVID pandemic and what they're doing to serve their clients. Stephanie, Paul, welcome to your episode. Thanks for having us. Tell us a little bit about the Pica Marketing Group and who you serve. Pica Marketing Group was conceived in 2008. There isn't a better time to start a company. We learned a lot of lessons starting in such a crazy environment, but we incorporated it because we saw the needs that not only were our clients and people in the marketing community looking for innovative marketing ideas. They were looking for hard numbered returns. They were their board of directors and all of the people that they report to for real numbers. No longer was it okay to throw money at the marketing and sales department without any actual