Promoting Your Website On-Air and on Social Media Properly

<p>Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes sense to consistently drive your listeners and followers there as often as possible. It’s not like you’re asking them to do something rather than listening to the radio station. In fact, you’re asking them to become more involved with the station.</p> <p>The stations that I hear promoting their website, most often tag the website address to the end of a sweeper or the announcer may randomly slip in “for more visit our website” without giving a specific reason why listeners should take that action. I seemingly hear announcers promote what’s on the station’s Facebook, Instagram, or TikTok pages more often than anything.</p> <p>So, today, we’ll talk about how to best promote your website.</p> <p><strong>1. Promote the website within and educate.</strong></p> <p>This is the biggest issue. If the radio station owner or GM doesn’t see the website as a priority, then it will not be a priority for everyone under them. If you want to see your traffic and revenue growth, then the website should be a part of every meeting. Whether this is promotions, sales, or programming meetings. If you’re talking about the radio station or about your group of stations, the website(s) need to be an equal part of that conversation.</p> <p><strong>2. Adjust how you promote the website on-air.</strong></p> <p>Back when I was on-air, I was told by our consultants that talent, “should continuously sell listener benefits several times per hour. Help listeners ‘use’ the station with words that sell a benefit so that they connect the station with the listener’s lifestyle or activities.”</p> <p>See examples at <a href="https://www.skyrocketradio.com/blog/stop-promoting-social-media-channels-on-your-website" target="_blank">https://www.skyrocketradio.com/blog/stop-promoting-social-media-channels-on-your-website</a>. &nbsp;