Product-Led Content Marketing with Dr. Fio Dossetto of contentfolks

<p>Dr. Fio Dossetto is the Editor in Chief of contentfolks, a newsletter for editors and content marketers, the Content Marketing Manager at Aula, and the previous Senior Editor at Hotjar. She recently wrote a popular article about “product-led content,” which The Juice is already implementing after Brett read the piece. Marketers need to meet the customer when they have a problem and show the practical solution </p><p>0:00 Intro <br>1:04 Conversation with Dr. Fio Dossetto <br>4:00 Senior Editor at Hotjar <br>6:04 Product-led content <br>10:00 Right and wrong way to write blogs <br>14:00 Content marking VS traditional marketing <br>15:26 Acquisition and retention <br>18:36 Consumers habits <br>20:30 Examples of product-led content <br>22:23 Getting started <br>24:36 Contentfolks <br>25:08 Outro </p><p><br>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Follow Fio: | <a href="https://www.linkedin.com/in/fiorenzadossetto/">LinkedIn </a>| <a href="https://twitter.com/content101">Twitter </a>| <a href="https://contentfolks.substack.com/">contentfolks</a> <br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a> </p>