Pricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing

Zillow exits the iBuyer business, lays off 25% of staff, and CEO says "We've determined the unpredictability in forecasting home prices far exceeds what we anticipated..." They've discovered what we've known all along - pricing is hard! We discuss where they might have gone wrong, and how we approach pricing as experienced, local Realtors. FEEDBACK OR QUESTIONS? Email us! info@accentbrookline.com ** Accent Realty, 617-396-3206, www.accentbrookline.com ** AVI KAUFMAN, avi@avirealestate.com, 617-751-1040, www.avirealestate.com RON SCHARF, ronscharf.re@gmail.com, 617-221-3122