Pricing for Value Unlock, Amplifying Human Connection through Video, and the Leap from Professional Ballerina to Tech CEO, with Rachel Cossar of Virtual Sapiens

<p>Justin Gordon (<a href="https://twitter.com/justingordon212">@justingordon212</a>) talks with Rachel Cossar (<a href="https://twitter.com/rachelonpointe">@rachelonpointe</a>), Co-Founder and CEO of Virtual Sapiens, a machine learning SaaS platform leveraging AI to help client-facing professionals measurably improve their comfort and confidence in order to master communication skills over video. Like a virtual coach, Virtual Sapiens leverages expert knowledge in body language and presence and provides convenient avenues for receiving personalized feedback and coaching. Users can benchmark their video presence and improvement in their own time with their Virtual Presence Assessment. Users can also use their in-call communication coach, the Sidekick, to receive in-call coaching nudges and encouragements to ensure every call is a success. Both solutions come with progress tracking analytics, so you can actually see your progress over time. Virtual Sapiens amplifies human connection, builds human skills, and leverages cutting edge technology to do so at scale over time. Virtual Sapiens is a VITALIZE portfolio company.</p><p>Rachel Cossar is a leader in the field of nonverbal communication and leadership presence facilitation. As a former nationally ranked athlete and professional ballet dancer, Rachel has a knack for translating unique skills into relatable business competencies. Virtual Sapiens, Rachel's most recent venture, comes as an evolution of her combined work as founder of Choreography for Business, a nonverbal communication consulting firm, as well as a faculty member with Mobius Executive Leadership and as a leadership presence facilitator with Ariel Group. Rachel has worked with leaders from GE, BCG, Pfizer, Accenture, McKinsey, HBS and more.</p><p>Rachel believes in the power of leveraging unique channels of communication in their own ways. Whether it is in person, on stage, or on video, human connection is the key to organizational impact. At Virtual Sapiens and in all endeavors, Rachel is kn