Pricing and Retention Strategies (led by Patrick Campbell) #2249

<p><span style="font-weight: 400;">In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Patrick Campbell on Pricing and Retention Strategies</span></li> <li><strong>[00:45]</strong> <span style="font-weight: 400;">Why you should ask yourself “What if a private equity firm bought us tomorrow?”</span></li> <li><strong>[01:20]</strong> <span style="font-weight: 400;">Why you should raise your prices if your NPS is over 20.</span></li> <li><strong>[01:32]</strong> <span style="font-weight: 400;">How to raise your prices and suggestions around messaging.</span></li> <li><strong>[02:46]</strong> <span style="font-weight: 400;">The most important point to include in your messaging. </span></li> <li><strong>[03:13]</strong> <span style="font-weight: 400;">The importance of add-ons. </span></li> <li><strong>[03:48]</strong> <span style="font-weight: 400;">Price localization: why you should have different prices for different regions. </span></li> <li><strong>[04:14]</strong> <span style="font-weight: 400;">Why you should cap discounts at 15%</span></li> <li><strong>[04:32]</strong> <span style="font-weight: 400;">Why 15 - 20% of your new monthly revenue should come from your existing user base.</span></li> <li><strong>[04:57]</strong> <span style= "font-weight: 400;">Patrick’s closing words on cuddling with the chaos.</span></li> <li><strong>[05:19]</strong> <span style="font-weight: 400;">Find out more about the Leveling Up Founders Event at</span> <a href= "http://li