Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse

<p><strong>Mark Stouse</strong> is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell Aerospace, so he has tons of experience. Mark also hosts his own podcast called “<a href= "https://www.linkedin.com/company/accelerating-value-a-weekly-podcast?trk=public_profile_experience-item_profile-section-card_subtitle-click">Accelerating Value</a>”, a weekly podcast aimed at guiding people in creating, defending, and proving value with the help of experts.</p> <p>In this episode, Mark discusses how analytics lead SaaS businesses to success as he shares insights most SaaS entrepreneurs need to know about the relationship between analytics and pricing.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Discover how a different way of consulting like analytics can help SaaS businesses to become profitable nowadays;</li> <li>Know how much of a game changer analytics is in terms of keeping the relationship between customer loyalty and pricing intact;</li> <li>Find out how the scientific sense of inquiry helps pricing people reach greater heights in relation to sales and pricing with clients</li> </ul> <p> </p> <p align="center"><strong>“It isn't that you say, ‘Hey, what are you willing to pay for this?’ That's not the question. You've got to say, ‘tell me about what you're really trying to solve for here and how big a problem is this to you. What would make you feel spectacular?’ Then let's talk about the technical realities, and then let's talk about a price.”</strong></p> <p align="center"><em>– Mark Stouse</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>02:02 – Getting exposed to pricing and learning things through failures with Mark’s experience in Honeywell Aerospace and Proof Analytics</p> <p>04:06 – Diving into the world of pricing with the help of advisors he trust</p> <p>06:41 – Starting out in a SaaS company and initially doing consulting: a good way for one to be profitable</p> <p>09:02