Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse

<p>Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.</p><p>0:00 Intro<br>1:03 Jeff’s background<br>6:20 Fearful marketers<br>10:20 Football analogy<br>12:06 ROI and CAC<br>18:45 Securing investments<br>21:50 Repurposing content<br>25:00 Things to avoid<br>28:30 Advice to marketers<br>31:56 Get in touch<br>34:18 Outro </p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Jeff:| <a href="https://www.linkedin.com/in/jeffcoyle/">LinkedIn</a> | <a href="https://www.marketmuse.com/">MarketMuse</a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>