PR Tips For Startups, With Josh Inglis of Propllr

<p>This episode of <i>Leaders of B2B</i> brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of <a href="https://propllr.com/">Propllr</a>, a company that does public relations and content marketing for startups. </p><p>Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup. </p><p>Here’s some of what to expect:</p><ul><li>The reasons why most of their clients hire them.</li><li>How to get seen by your target audience in publications.</li><li>Measuring the results of marketing and how to know the origins of where sales are coming from. For example, is it from your sales reps, or from SEO?</li><li>At what stage of a startup is it the right time to pay for PR?</li><li>Recommendations for companies that want to start getting some PR traction.</li><li>Some really good tips on how to become known in your local area.</li><li>How to use Google Alerts to create opportunities.</li><li>The mistakes people make with PR.</li><li>How to prepare for a PR interview. (Here are some notes by Propllr you can download: <a href="https://drive.google.com/file/d/16hbZSOqYTerv_7HV_f2R4N3dn11iS0wa/view">https://drive.google.com/file/d/16hbZSOqYTerv_7HV_f2R4N3dn11iS0wa/view</a>)</li></ul><p> </p><p>Resources Mentioned:</p><ul><li><a href="https://www.inc.com/">Inc.</a></li><li><a href="https://www.nytimes.com/topic/organization/wall-street-journal">Wall Street Journal's New York Times</a></li><li><a href="https://thebusinessjournal.com/">The Business Journal</a></li><li><a href="https://techcrunch.com/">TechCrunch</a></li><li><a href="https://venturebeat.com/">VentureBeat</a></li><li><a href="https://www.google.co.za/alerts">Google Alerts</a></li><li><a href="https://www.talkwalker.com/">TalkWalker</a></li><li><a href="https://twitter.com/?lang=en">Twitter</a></li><li><a href="https://www.chicagotribune.com/">Chicago Tribune</a></li><li><a href="https://www.bloomberg.com/">Bloomberg</a></li><li><a href="https://fortune.com/fortune500/">Fortune 500</a></li><li><a