Powerful Pricing Insights from a Subscription Expert with Robbie Kellman Baxter

<p><strong>Robbie Kellman Baxter</strong> <span style= "font-weight: 400;">is a</span> <span style= "font-weight: 400;">Strategy consultant helping companies develop and optimize membership models and subscription pricing. Deep expertise in subscription-based and SaaS businesses and the Membership Economy. </span></p> <p><span style="font-weight: 400;">Her specialties include Growth strategy, market assessment, market segmentation, the establishment of metrics, product and business planning, consumer services, premium services strategy, online services, recurring revenue, customer acquisition, customer loyalty, product marketing, social networking for the enterprise.  </span></p> <p><span style="font-weight: 400;">In this episode, Robbie talks about the need to focus on the long-term value you are creating to have a bigger share in the pricing pie. With everyone she meets talking about their ‘cancel stories,’ she shares how hiding cancel buttons can negatively impact one's branding in the long run. She highlights how one can use subscriptions strategically to build a deeper relationship with customers.</span></p> <p><span style="font-weight: 400;">[powerpress] </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the key factor when considering a subscription pricing model </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how to optimize tiered pricing options with subscription </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to make your subscription model so compelling that customers stay forever </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Subscription is just a pricing tactic. And it can be used in many ways.”</strong><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">-</span> <em><span style= "font-weight: 400;">Robbie Kellman Baxter</span></em><span style= "font-weight: 400;">