Political Video Ads and Convergent TV with Michael Beach Cross Screen Media

<p><strong>Michael Beach</strong>, CEO, Cross Screen Media brings deep understanding of the pain points for media buyers and sellers when trying to navigate the linear tv, digital, streaming, and addressable tv landscape.  Michael brings us up to date on the enormous growth of political campaign budgets in 2020, explosive growth of political digital video ads, differences between traditional tv ads and those that are served up on CTV/OTT and video-on-demand sites, and the impact of COVID-19 on viewing behavior and media consumption.</p> <p>@XScreenMedia @michaelbeach #VOD #CTV #OTT #convergentTV</p> <p><strong><a title="Cross Screen Media" href= "https://crossscreen.media/" target="_blank" rel= "noopener">CrossScreen.Media</a></strong></p> <p> <a title="Cross Screen Media" href= "https://crossscreen.media/" target="_blank" rel= "noopener"><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/group-23x-250x46.png" alt="cross" width="293" height="54" /></a></p>