Performance Marketing x Analytics, with William Rosen | Sponsored by Adverity

<p style="margin:0in;font-size:11pt;">In this episode I sat down with <a href='https://www.linkedin.com/in/williamcrosen/'>William Rosen, Chairman & CEO of Axial1 Performance Science</a>. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.</p> <p style="margin:0in;font-size:11pt;"> </p> <p style="margin:0in;font-family:'-apple-system';font-size:11pt;">William's Ted Talk: <a href='https://www.ted.com/talks/william_rosen_the_power_of_perspective'>https://www.ted.com/talks/william_rosen_the_power_of_perspective</a></p> <p style="margin:0in;font-family:'-apple-system';font-size:11pt;">William's Book (The Activation Imperative): <a href='https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative'>https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative</a></p> <p style="margin:0in;font-family:'-apple-system';font-size:11pt;"> </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;">This episode is sponsored by Adverity. Go to <a href='http://info.adverity.com/mxa'>info.adverity.com/mxa</a> to book a demo and learn more.</p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;text-align:center;">Join the discussion below! </p> <p style="margin:0in;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;text-align:center;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are