Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley

<p class="tdfocus-1676291664226">Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!</p><p class="tdfocus-1676291664226">In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.</p><p>[Originally part of our 'Q4 Updates' Month with episodes 110-114]</p><p>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a></p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy