Percival Menswear

Chris Gove is the creative director of Percival Menswear, a London-based brand that prides itself on being quintessentially British. Percival launched with a series of pop-ups before opening a permanent shop in Soho and has grown year-on-year by staying away from the traditional wholesale model and seasonal calendar. Instead, the company releases pieces across the year with the aim of “subverting the classics”, a tagline that Percival celebrates by updating and remaking traditional menswear pieces.