Paul Furiga: Standing Apart in a Field of Sameness

<p><strong>In this episode, Steve Fretzin and Paul Furiga discuss:</strong></p><ul><li>Sharing your Story with the decision makers. </li><li>Understanding your Story, not just your story. </li><li>Where to start in understanding what your Story is about. </li><li>How your Story affects your marketing and business development.  </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that really sets them apart.</li><li>Partner with those who can reliably and accurately share your unique story to help you drive your business.</li><li>Your deep expertise is important, but it needs to be married with your Story.</li><li>The new technologies being used and sharing your story will allow you to recruit outside of areas you had previously considered. </li></ul><p> </p><p><i><strong>"The big s Story is just that, because it answers four fundamental questions that stand the test of time. Those questions are: why would somebody buy from you ? Work for you? Invest in you? Partner with you in the legal field?"</strong></i><strong> —  Paul Furiga</strong></p><p> </p><p><strong>Connect with Paul Furiga:  </strong></p><p>Website: <a href="https://www.wordwritepr.com/">https://www.wordwritepr.com/</a></p><p>Book: <a href="https://www.wordwritepr.com/capital-s-story">https://www.wordwritepr.com/capital-s-story</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/paulfuriga/">https://www.linkedin.com/in/paulfuriga/</a></p><p>Twitter: <a href="https://twitter.com/paulfuriga">https://twitter.com/paulfuriga</a></p><p>Reference: Simon Sinek TedX Talk: <a href="https://www.youtube.com/watch?v=u4ZoJKF_VuA">https://www.youtube.com/watch?v=u4ZoJKF_VuA</a></p><p> </p><p>Thank you to our Sponsors!</p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Stev