Paul Clarke: The discerningly different journey to Mr and Mrs Clarke

<p><strong>The journey</strong></p><p>From meeting at university, Paul, and Alex both set out on separate careers, Paul in professional sports and Alex the luxury events space. After becoming a P.E. teacher, Paul found a mentor in a student’s father who ended up becoming their trusted business partner. </p><p>Following this, Paul and Alex began their first endeavour together, setting up an events business for children. After successfully running the fast-paced and reactive business for 4 years, a competitor acquired the company, and the couple were left to consider their next move. </p><p>In the process of selling their London home and buying their next in Sussex, they were left unimpressed with the experience they had with the estate agency. From valuation to launching the house on the market, they were left uninspired and felt as if the job was not done to a standard they expected, especially considering it is usually the biggest asset a person can transact on. </p><p>Both Paul and Alex saw an opportunity to not only make the experience consumers had with estate agents more enjoyable and fulfilling, but ‘discerningly different’. Taking buying and selling a home to something deeper, creating a story and sense of belonging through every step of the process. </p><p>Mr and Mrs Clarke was then born, setting up their estate agency in Warwickshire.</p><p> </p><p><strong>The first phone call</strong></p><p>Back to the basics, Mr and Mrs Clarke gained their first client through direct marketing, a handwritten letter delivered by post (yes that still happens) reaching out to residents in Warwickshire. The letter simply introduced themselves as a brand-new agency and ‘if you are thinking of selling your home, let’s meet for a coffee, or even better a G&T’. </p><p>From this, Paul and their first client met, and she loved the vision Paul had for selling her beloved home. From creating the story around their home, talking about their local school, taking pictures of her gorgeous dog in the back garden, and styling the house