Part 3 - How to Build Your B2B Podcast Strategy and Plan

<p><span style="font-weight: 400;">All great podcasts start with an idea to share valuable information. But, the idea alone isn’t enough. </span></p> <p><span style="font-weight: 400;">You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message.</span></p> <p><span style="font-weight: 400;">In this episode of the Working Without Pants Podcast, I’ll explore some of the things you need to consider before ever hitting record on your first podcast episode.</span></p> <p><span style="font-weight: 400;">I discuss why when deciding on your podcast’s subject matter, it’s important to appeal to prospects and partners instead of peers in order to generate new business. </span></p> <p><span style="font-weight: 400;">I also dive into the different ways you can go about selecting a name and why there’s no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry.</span></p> <p><span style="font-weight: 400;">I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn’t as important as being able to deliver value throughout the entirety of your show. </span></p> <p><span style="font-weight: 400;">If you’re ready to get started on your podcasting journey, visit</span> <a href= "https://contentallies.com/"><span style= "font-weight: 400;">https://contentallies.com/</span></a> <span style="font-weight: 400;">to learn more about our full-service podcast production services.</span></p>