Over The Counter, 28 June 2021: The Promise Of Digital Health, with PAGB's Michelle Riddalls

In this bonus edition of HBW Insight's new 'Over The Counter' podcast, David Ridley (Senior Editor, EU), speaks to the PAGB's Michelle Riddalls about the association's upcoming Digital Week event (5th to 9th July) and the promise of digitalization for the UK consumer healthcare industry. In this wide-ranging interview, we discuss how digital adoption by industry and consumers has been accelerated by the pandemic, as well as the opportunities and challenges of the recent e-commerce boom and how this highlights the need for consumer digital literacy. Social media influencers, mobile health apps and wearables and real-world data/evidence are all also on the agenda.