Our "What Not to Do" Security Selling Secret

<p>Check out all links and images for this episode on CISO Series (<a href= "https://cisoseries.com/our-what-not-to-do-security-selling-secret/">https://cisoseries.com/our-what-not-to-do-security-selling-secret/</a>)</p> <p>We're not always clear on what vendors should do when selling security products, but when we get a really bad email pitch, we're very clear on what they should not do. We're bedazzled with bad pitch disbelief on this episode of <em>CISO/Security Vendor Relationship Podcast</em>.</p> <p><em><strong>Thanks to this week's sponsor, Women in Security and Privacy (WISP)</strong></em></p> <p><a title="Women in Security and Privacy (WISP)" href= "https://www.wisporg.com/"><img src= "https://assets.libsyn.com/secure/show/24425/WISP_blue_logo_with_white_background.jpg" alt="Women in Security and Privacy (WISP)" width="600" height= "166" /></a></p> <p><em><a href="https://www.wisporg.com/">Women in Security and Privacy</a> works to advance women in security and privacy. We accomplish this through practical and technical workshops, TANDEM mentorship programs, leadership training, job board postings, Equal Respect speakers bureau, and conference and training scholarships.</em></p> <p><!-- wp:paragraph --></p> <p><strong>On this week's episode</strong></p> <p><!-- /wp:paragraph --> <!-- wp:heading --></p> <h2>Why is everybody talking about this now?</h2> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p><a href= "https://www.linkedin.com/feed/update/urn:li:activity:6526917184332066816"> Facebook is expected to pay somewhere between $3 to $5 billion in FTC fines for violating the 2011 consent decree</a>. They violated user's privacy without giving clear notice or getting clear consent. But, all this financial and reputational damage doesn't seem to do a darn thing to dissuade individuals or investors from Facebook. The site has 2.38 billion active users. It's growing 8% year over year. And after their earnings announcement which mentioned the multi-billion dollar fine, their stock jumped 7%. This doesn't