Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531

<p>In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>Our Favorite Google Analytics Hacks That Actually Help You Grow</em></li> <li>[00:35] For mobile or desktop, there is a thing called <a href= "https://support.google.com/analytics/topic/7346206?hl=en&ref_topic=1727147"> Google Intelligence</a>. It’s a program much like <a href= "https://www.apple.com/ios/siri/">Siri</a> or <a href= "https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011"> Alexa</a>.</li> <li>[00:45] You can ask Google Intelligence questions about your website’s analytics and it will give you answer much like Siri or Alexa would. You do not actually have to know anything about analytics.</li> <li>[01:14] Neil likes to create segments for each different type of traffic source, which helps him to understand and parse the data.</li> <li>[02:23] Creating segments will help you fine-tune your marketing decisions.</li> <li>[02:28] Make sure that you are linking up <a href= "https://www.google.com/webmasters/tools">Google Search Console</a> and <a href="https://adwords.google.com/home/">Adwords</a> with <a href="https://analytics.google.com/">Google Analytics</a>. Combining the data will make your life easier.</li> <li>[02:48] <a href= "https://www.kaushik.net/avinash/">Kaushik.net</a> is a blog with advanced segments you can duplicate, as well as using some templates he has built.</li> <li>[03:29] There is an article on <a href= "https://medium.com/">Medium</a> that has a few analytics hacks you can use.</li> <li>[03:37] Neil likes to see how quickly his site loads.</li> <li>[04:04] Look at your most popular pages and see the load times. Speeding them up will help boost your conversions.</li> <li>[04:41] Utilize <a href= "https://www.google.com/analytics/tag-manager/">Google Tag Manager.</a>