Orly Zeewy, Branding for Startups

<p><span style="font-weight: 400;">Angel Scale Biotech: <a href= "https://syndicate.angelinvestboston.com/en-us/the-surge-of-opportunities-in-angel-scale-biotech"> Learn More</a></span></p> <p><span style="font-weight: 400;">Orly Zeewy is a brand wiz with a focus on startups. Her book,</span> <em><span style= "font-weight: 400;">Ready, Launch, Brand: The Lean Marketing Guide for Startups,</span></em> <span style="font-weight: 400;">offers success stories and actionable exercises which help founders build their brand. Great chat, learned tons. </span></p> <p>Sponsored by Purdue University entrepreneurship and Peter Fasse, at Fish and Richardson.</p> <p><span style="font-weight: 400;">Highlights:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sal Daher Introduces Orly Zeewy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Branding: Why Names Matter</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">"You ask people what they want, you give them what they want, and ... they come because you give them what they want."</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ugly Baby Syndrome</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The Impact of Social Media</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Advice From an Entrepreneur</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Social Media Algorithms: How They Affect Branding</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">"Get clear on your story because people invest in stories"</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Finding the Right Target Audience</span></li> </ul> <p><span style="font-weight: 400;">Topics: selling, platform, discovering entrepreneurship</span></p>