Organized chaos: Cosmetics mogul Andrey Trubnikov was admired for his lawless approach to business, but inheritance disputes now threaten to destroy the company he left behind

Andrey Trubnikov, who founded the cosmetics company Natura Siberica, was called a tyrant, a genius, a provocateur, and a visionary -- all epithets that he eagerly embraced. Trubnikov frequently repeated that he couldn't stand business plans, he didn't make budgets, he didn't work with marketing consultants, and he based all his decisions on his own intuition. "Chaos is the highest form of order," he told Forbes, quoting Nietzche to describe his work style (in what turned out to be his last interview). In the months since his death in January of this year, it's become apparent that Trubnikov was the only person capable of controlling this chaos; Natura Siberica is rapidly falling apart. Meduza special correspondent Anastasia Yakoreva takes a look at the people who inherited the company -- and assesses its prospects for survival. Original Article: https://meduza.io/en/feature/2021/10/21/organized-chaos