Online lead generation, or paid lead generation

<p>How to generate more leads for your business, at a high return on investment is important for every small business. Today we will cover:</p> <ul><li>the difference between “search engine optimization” and “search engine marketing”</li><li>components of building &amp; launching a successful Google Ads search campaign</li><li>where should you send people to from your ads</li><li>common mistakes or opportunities for improvement</li><li>what should a business do in terms of follow up</li><li>what the keyword match types are</li><li>and more...</li></ul>