On Air Coaching Series: A Live Marketing Strategy Session with Leslie Amman

<p><span style="font-weight: 400;">Your marketing is less about getting a sale and more about connecting with the person you’re hoping will buy the product. The same is true for photographers. Listen as Leslie Amman of Weathered Frame Photography and I chat about her client processes and marketing to better capture the attention of her ideal clients. </span></p> <p> </p> <p><span style="font-weight: 400;">Leslie is a portrait photographer based in Edmonds, Washington. She shoots families, branding sessions, and recently landed her very first wedding, but she’s most inspired by shooting people. No two faces are the same and she loves highlighting her client’s differences and strengths. </span></p> <p> </p> <p><span style="font-weight: 400;">One of her biggest issues with client onboarding and lead capture has been a disconnect in systems. Rather than using multiple lead forms and contact sheets, we honed in that she needs to start using her HoneyBook CRM more effectively.</span></p> <p> </p> <p><span style="font-weight: 400;">After we dig into her systems issues, it’s all about the marketing. We chat about her use of hashtags, creating captivating captions, and how she as a photographer should use Reels to boost her visibility. </span></p> <p> </p> <p><span style="font-weight: 400;">This was another amazing on air coaching session and I loved how willing Leslie was to implement the changes we discussed. Stay tuned for our next session!</span></p> <p> </p> <h2><span style="font-weight: 400;">In This Episode:</span></h2> <p><span style="font-weight: 400;">[01:06] Welcome to the show, Leslie!</span></p> <p><span style="font-weight: 400;">[01:22] Her background and what she is doing now.</span></p> <p><span style="font-weight: 400;">[03:39] Why she got into photography.</span></p> <p><span style="font-weight: 400;">[08:53] What she is struggling with and what she would like to see happen around the flow of getting new customers.</span></p> <p><span style="font-weight: 400;">[11:02] My recommendation of using the conta