Omni Channel Strategy | How to Create a Brand Experience

The Visionary Chronicles Podcast <p>CHRONICLE: April 19th, 2023</p> <p></p> Content from Bryan’s new Award Winning, Bestselling Book <p>The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.</p> <ul><li>Readers Favorite Award Winner: Best, Non-fiction, Marketing book</li> <li>Amazon Bestseller.</li> </ul> <p></p> PODCAST: THE VISIONARY BRAND | The Omni Channel Strategy | How to Build a Brand Experience <p>"Products are made in the factory, but brands are created in the mind." - Walter Landor</p> <p> </p> <p>Saying you “are” a brand vs. actually “being” is a significant difference. Companies that say they are a brand but have no category pricing power nor a loyal customer base are not truly brands, they are commodities.</p> <p>Calling yourself a brand is an earned right, carefully crafted through knowing who you are, how you are different, and consistently leading your category with the latest revolutionary products your customers eagerly anticipate. Most do not need your latest product but want to be a part of the early adopter crowd.</p> <p>Over the years, building a brand has changed. It used to be where customer acquisition was the goal; now it is customer loyalty, long term customer value, not just transactional. I discuss this Journey in my latest book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, creating a loyal customer through superior products, adding value beyond the product, and building trust in the relationship.</p> <p>Creating loyalty and consistently providing a product or service that improves a person’s performance at work, at home, or in sports creates a bond that moves them into your brand, “ECO-SPHERE.” However, once they enter your ecosystem, it is up to you, the brand, to ensure they have a reason to stay. Ongoing revenue, and lasting value, that is the trade-off.</p> <p>Brands like Adidas or Nike engage with their athletes or consumers long before they purchase, creating a bond through other athletes who authenticate their