OK, I Raised My Labor Rate: Now What?! [THA 355]

Raising labor rates is not just about increasing prices. It's about finding more value in the industry and positioning ourselves as professionals. Join our panel as they highlight the need for understanding the concept of effective labor rate, ensuring services are charged appropriately, viewing the business as a professional entity, providing a positive customer experience and addressing core business problems before raising labor rates. Our panelists encourage shop owners to take a comprehensive approach to their business strategy, considering all factors and not just focusing on raising labor rates. Aaron Woods, <a href="https://www.xtramileautocare.com/" target="_blank" rel="noopener noreferrer">X-tra Mile Auto Care</a>, Stillwater, OK. <a href="https://www.wearetheinstitute.com/" target="_blank" rel="noopener noreferrer">Institute for Automotive Business Excellence</a>. Listen to Aaron’s previous episodes <a href="https://remarkableresults.biz/?s=aaron+woods" target="_blank" rel="noopener noreferrer">HERE</a> Brent Fleischman, <a href="https://www.yocumautomotive.com/" target="_blank" rel="noopener noreferrer">Yocum Automotive,</a> Republic, MO. <a href="https://autoshopcoaching.com/" target="_blank" rel="noopener noreferrer">AutoFix Auto Shop Coaching</a>. Listen to Brent's previous episodes <a href="https://remarkableresults.biz/?s=%22Brent+Fleischman%22" target="_blank" rel="noopener noreferrer">HERE</a> Jennifer Hulbert, <a href="https://serviceplusautony.com/" target="_blank" rel="noopener noreferrer">Service Plus Automotive</a>, Calcium, NY. <a href="https://www.wearetheinstitute.com/" target="_blank" rel="noopener noreferrer">Institute for Automotive Business Excellence</a>. Listen to Jennifer's previous episodes <a href="https://remarkableresults.biz/?s=hulbert" target="_blank" rel="noopener noreferrer">HERE</a> Show Notes: <ul> <li><a href="https://youtube.com/live/g__Lp1xeN3c" target="_blank" rel="noopener noreferrer"><strong>Watch Full Video</strong></a></li> <li>Raising Labor Rates: Impo