NP News: Bing Integrates ChatGPT, Google Bard Supports Images, & A Tooth Fairy Site

<p><!-- wp:paragraph --></p> <p>Welcome to another great episode of Niche Pursuits News.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>This week Jared is joined by his <a href= "https://www.nichepursuits.com/201creative" target="_blank" rel= "noreferrer noopener">201 Creative agency</a> co-founder Kaitlin Cooper to unpack all of the latest developments from the week that may impact online publishers. And there was surprisingly a lot to go over.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They start by discussing the integration of ChatGPT and Bing, which is powered by Microsoft's Prometheus and offers current results. Kaitlin highlights the composition feature in Bing, which allows for AI writing prompts, while Jared dives into the Expedia and Zapier plugins and their various, exciting use cases.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The conversation then turns to Google's public acknowledgment of <a href= "https://developers.google.com/search/blog/2023/05/understanding-news-topic-authority" target="_blank" rel="noreferrer noopener nofollow">topical authority in the context of news sites</a> but most certainly all kinds of sites. And they share some interesting takeaways you won't want to miss.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They also discuss some of the unfortunate issues happening this month regarding video searches. A reported Google search bug has caused a drop in video traffic, and Google seems to now only show video thumbnails next to search results when the video is the main content of a page.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Google's testing reportedly shows that the recent change in video thumbnails will have minimal impact on publishers, but there is still debate about the actual impact.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>But in more hopeful news, Google Bard is now including relevant images in responses and highlighting the source of the image. Bard is emphasizing the importanc