Notepad with Ibrahim Sani: Cracking the code on marketing to digital natives
Notepad with Ibrahim Sani: Cracking the code on marketing to digital natives

Notepad with Ibrahim Sani: Cracking the code on marketing to digital natives

Kadidiatou Aya Djire

27 min
Business & Finance
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Description

<div>For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. This is especially true in Asia where 59% of all millennials reside. While marketers have been trying to crack the millennial code, they also need to keep Gen Z in mind. This young generation, ranging from 5-25 years old, is gaining buying power and cementing brand preferences. Join the discussion with Sean Valencia, Marketing Manager APAC, Treasure Data tonight on #NotepadWithIbrahimSani</div>

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