Not Just a Buzzword: How To Be A Truly Sustainable Business

<p>View the <b>Cubicle to CEO X Boma Book List</b> of our top 12 must-read books written BY AND FOR women in business: <a href='https://www.ellenyin.com/blog/12-books-every-female-founder-entrepreneur-ceo-should-read'>https://www.ellenyin.com/blog/12-books-every-female-founder-entrepreneur-ceo-should-read</a><br/><br/><b><em>If you want to shop Boma’s beautiful selection of handmade pieces</em></b><em>, you can go to </em><a href='https://www.bomajewelry.com/'><em>bomajewelry.com</em></a><em> and use the code “</em><b><em>READERS</em></b><em>” at checkout to save 15%.</em><br/><br/>Over the last few years, companies everywhere have been making a conscious effort to implement sustainability into their business models, but I feel that few have done it with the long-term vision and intentionality of one of my favorite brands, Boma. <br/><br/>Boma is a handmade, ethical jewelry brand paving the way for social purpose corporations that believe in the triple bottom line: people, planet, and profits.<br/><br/>Today I have the honor of talking with my friend, factory owner, and CEO of Boma, Suzanne Vetillart, to get her perspective on what building a truly sustainable business looks like beyond the walls of manufacturing and product creation. <br/><br/>After spending her post-grad years working in architecture and becoming a mom of four, Suzanne realized she needed a change of pace in her career. She returned to the family-owned jewelry business her parents founded and stepped into the role of CEO.<br/><br/>My conversation with Suzanne left me thinking about how so many social-impact businesses overlook how they can give back internally, starting with their own company footprint and people. It’s challenged me to rethink “sustainability” as just another buzzword, and I know you’ll be inspired by Suzanne’s wisdom to implement changes in your business too. <br/><br/>Keep listening to hear the refreshing reason why Suzanne WANTS Boma to be copied by other companies, how leaders can promote sustainability in their teams and c