Nick Hussey, Founder of FRAHM

<p>Based in Bath, Somerset, <a href='https://frahmjacket.com/'>FRAHM</a> was created by two best friends - Jason Tripp and Nick Hussey. They make a maximum of 100 high-end men&apos;s jackets of each style once a year, selling on pre-order due to their scarcity. They feel jackets from the big brands don&apos;t do what they&apos;re supposed to. If they&apos;re technical, they look awful; but if they&apos;re stylish, they don&apos;t work properly or last long enough. FRAHM is a men&apos;s brand that&apos;s a bit more thoughtful and kinder. The brand is officially &apos;In Aid Of&apos; Mind, the mental health charity, where they give £10 from every jacket sold, and work with them to promote men&apos;s mental health. Their multi-purpose jackets are built to work in both urban and rural environments. Detailed and easy to care for, they&apos;re also designed to be tough, for real-world use. The founders built the brand to straddle the space between out-there fashion brands and unsexy technical gear, made by skilled craftspeople. FRAHM only sell small batches of one jacket style at a time, and once that batch has gone, it&apos;s gone. <br/><br/>In this episode of the MenswearStyle Podcast we interview Nick Hussey, Founder of FRAHM about the lessons he learnt from running his first fashion brand, the benefits of being self-taught in design, taking inspiration from Savile Row tailors, and how being different in business is a great marketing tool. Our host Peter Brooker and Nick also chat about giving back through charity, creating exclusivity through a limited-edition pre-order release model, and how being previously suicidal has now driven him to create inspirational and motivational content on his website to help others. <br/><br/>Whilst we have your attention, be sure to sign up to our daily <a href='https://mailchi.mp/menswearstyle/newsletter'>MenswearStyle newsletter</a> here. We promise to only send you the good stuff.</p>