Niching from within w/ Rachael Cumberland-Dodd

<p>For this episode, I am joined by Rachael Cumberland-Dodd, an ex-corporate marketer turned niche-whisperer. She loves helping do-good business owners get to the heart of what they do, why they do it, and for whom, so they can market their mission with more ease, and less urgh!</p> <p>Today, I’ve invited Rachael to share a conversation with me on a topic that sits right in the intersection of brand strategy and business strategy, and one that many people have strong opinions about how it “should” be done: <i>defining your niche.</i><b><i> </i></b></p> <p>You know me, I don’t like “shoulds” — so I’m thrilled that we get to dive into a different, less rigid, way of doing things today, as Rachael shares her approach with us. And to quote Rachael:</p> <p><i>"There's so much pressure to nail your niche, but what if your niche didn't need to be nailed — it just needed uncovering?"</i></p> <p>Tune in to hear Rachael’s take on niching from within.</p> <p><b>TL;DR — episode links:</b></p> <ul><li><a href="https://petchy.co/podcast/" target="_blank">Shownotes</a></li><li>Feed Marketing <a href="https://feedmarketing.gg/" target="_blank">website</a></li><li>Connect with Rachel on <a href="https://www.instagram.com/rachael_feedmarketing/" target="_blank">Instagram</a> or <a href="https://www.linkedin.com/in/rachael-feedmarketing/" target="_blank">Linkedin</a></li><li>Book a free <a href="https://feedmarketing.gg/schedule-a-call/" target="_blank">clarity call</a> with Rachael</li><li>Book a <a href="https://feedmarketing.gg/uncover-your-niche/" target="_blank">90-minute 1:1 niche session</a></li><li>Freebie: How to find and connect with your best-fit niche</li></ul>